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BRANDING FOR EMPOWERMENT

THE PROJECT

In the heart of our latest endeavor lies a fitness studio with a vision as bold as it is beautiful – a sanctuary crafted by women, for women. Our client, inspired by the transformative power of female unity, sought to weave a brand that not only resonates with its audience but uplifts and empowers them.

CLIENT’S BRIEF

Our doors open wide to the rhythm of women’s lives, embracing each one in their unique journey. Whether you’re navigating the bustling avenues of a career, cherishing the sacred moments of motherhood at home, or weaving the dreams of tomorrow as a university student, our space is your sanctuary.

To the working professionals and stay-at-home moms, you embody resilience and grace in every role you play. You’re the architects of daily life, crafting a balance between personal aspirations and the joys and challenges of motherhood. We see you, we celebrate you.

For the moms and those about to embark on the beautiful journey of motherhood, our studio is a haven where you can rediscover your strength, nurture your well-being, and connect with others who share your path.

And to the university students, the spirited dreamers, and future changemakers, we offer a place to fuel your ambitions, to care for your mental and physical health as you prepare to shape the world.

Here, in our fitness studio, every woman is part of a community that believes in empowerment, support, and the enduring strength of the female spirit.

DESIGN DIRECTION

Feminine + Delicate

Powerful + Determined

Alive + Moving

DESIGN CONCEPT

In the grace of a woman’s form, we find our muse, strong and poised. From the cello’s curves, our brand mark takes shape, echoing elegance. The arrow, steadfast and forward, imbues our logo with motion. Together, they craft a narrative of progress, a brand forever advancing.

In ‘Vivante,’ the ‘V’ divides, one side drawing from the cello’s F-hole, the other from the forward thrust of an arrow. Together, they shelter the name, their form a delicate balance of femininity and dynamism, embodying both protection and momentum in a single, harmonious design.

FULL LOGO

TYPOGRAPHY

LOGO VARIATIONS

TAGLINE VARIATIONS

BRAND MARK VARIATIONS

COLOR PALETTE

Charcoal
#231F20

Yellow Chrome
#FF9010

White
#FFFFFF

LOGO APPLICATIONS

Amadeus Awad

Founder/Creative Director

As a serial entrepreneur with a flair for innovation, I’ve laid the foundations of multiple ventures across the dynamic landscapes of marketing, edtech, and the luxury sector.

My passion for art knows no bounds, with a particular affinity for the complex harmonies and evocative soundscapes of progressive and post-rock music.

When I’m not in the throes of creation, you’ll find me behind the wheel of the latest supercars, enveloped in the rich aroma of fine cigars, or lost in the pages of a captivating book. And when the mood strikes, I express my creative side through the strings of my guitar, crafting melodies that resonate with my tastes.

hasan al baba

full stack developer

Success, for me, goes beyond hitting code milestones; it’s about creating digital experiences that leave a lasting impression. Outside the tech world, you’ll find me immersed in the challenges and rewards of camping and hiking. These aren’t just hobbies; they’re a lifestyle that demands meticulous planning, boundless energy, and strategic thinking.

The skills honed in the wilderness, where every decision impacts the journey, seamlessly translate to my career. Just as I navigate trails with purpose, I approach web development with a clear vision, ensuring that every project reaches new heights.

The adventure in the wild mirrors the thrill I find in pushing the boundaries of technology and innovation in the digital landscape. My journey outdoors fuels my creativity, resilience, and strategic mindset, directly impacting my role in the company and shaping the unique perspective I bring to our digital endeavors.